Russell Investments AI Superhero Experience
Client: Russell Investments
Location: Edinburgh International Conference Centre
Event: UK Pensions & Investment Conference
Experience: AI Superhero Photobooth
The Challenge
At a busy pensions and investment conference, Russell Investments wanted an activation that would stand out on the exhibition floor while engaging delegates in a fun and memorable way.
The experience needed to connect with attendees in a creative way while still aligning with a professional financial services environment.
Our Solution
We created an AI-powered superhero photobooth experience designed to transform delegates into powerful, stylised characters.
Guests had their photos captured at the stand, and our AI technology generated superhero-style portraits, giving attendees a fun and unexpected transformation.
Each image was designed to feel bold, dynamic, and visually engaging—perfect for both print and digital sharing.
The Experience
Delegates visited the stand and stepped in front of the photobooth where their image was captured using professional lighting and camera setup.
Within moments, the AI system transformed them into a superhero version of themselves, creating a unique and entertaining result.
The experience included:
• AI-generated superhero transformations
• High-quality printed photos for guests to take away
• Branded layouts aligned with Russell Investments
• Instant, engaging interaction for conference attendees
The concept created a strong contrast to the traditional conference environment, making it highly appealing to delegates.
The Result
The activation ran over three days at the conference and delivered consistent engagement throughout.
The AI superhero concept attracted attention across the exhibition floor, encouraging delegates to visit the stand and participate in the experience.
Guests enjoyed receiving their personalised printed photos, creating a memorable takeaway while increasing interaction with the Russell Investments team.
Bring the Magic to Your Event Today!
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