easyJet Eurovision Green Screen Experience – Basel
Client: easyJet
Event: Eurovision Song Contest
Location: Basel, Switzerland
Experience: Green Screen Video Activation
The Challenge
During the Eurovision celebrations in Basel, easyJet wanted an exciting activation that would capture the energy of the event while encouraging fans to interact with the brand.
The experience needed to attract large crowds, create memorable moments for visitors, and generate shareable content that would extend the brand’s visibility on social media.
Our Solution
We created a high-energy green screen video experience designed to immerse participants in a fun and interactive moment.
Guests stepped onto a treadmill and began walking while a powerful fan blew wind toward them, creating the illusion of movement and travel. Using green screen technology, participants were placed into dynamic digital environments inspired by the excitement of Eurovision.
Each participant received a short-branded video they could instantly share on social media.
The Experience
The activation invited guests to step onto the treadmill and walk toward the camera while the fan created a dramatic wind effect. The combination of motion, wind, and green screen visuals made participants feel like they were moving through a vibrant scene connected to the Eurovision atmosphere.
The experience was fast-paced and entertaining, allowing a large number of guests to take part throughout the event.
The Result
The activation ran for eight days and proved extremely popular with visitors.
Key results included:
• Over 4,500 personalised videos created
• Large queues forming for the experience throughout the event
• High engagement and social sharing from participants
• Strong brand visibility for easyJet during Eurovision
The activation successfully delivered a fun and memorable experience while generating thousands of shareable branded videos.
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