Capital Group AI Mug Printing Experience
Client: Capital Group
Event: Investival
Location: Pullman London St Pancras
Experience: AI Photo Experience & Live Mug Printing
The Challenge
At the Investival conference in London, Capital Group wanted an engaging activation that would attract delegates to their stand and provide a memorable takeaway connected to the event’s Western-themed concept.
The experience needed to combine creativity, personalisation, and branded merchandise while fitting into a busy conference environment.
Our Solution
We created an AI-powered photo experience combined with live mug printing.
Guests had their photos taken at the stand, and our generative AI technology transformed them into Western-style characters, turning attendees into cowboys and cowgirls to match the event theme.
Once the AI artwork was generated, participants received their digital image via email and their personalised design was printed live onto a mug at the stand.
Each mug featured the attendee’s AI portrait along with Capital Group’s branding, creating a unique and memorable piece of merchandise.
The Experience
Delegates were invited to participate throughout the event:
• Photo captured at the stand
• AI transformation into a cowboy or cowgirl character
• Instant digital delivery via email
• Live mug printing on site
• Personalised branded merchandise to take home
Watching the mugs being printed live created additional excitement and drew more visitors to the stand.
The Result
The activation ran for one full day during the conference and generated strong engagement from attendees.
Key results included:
• Around 250 personalised mugs printed live on site
• High foot traffic and interaction at the stand
• Instant shareable AI images sent to participants
• A memorable branded takeaway for conference delegates
The experience successfully combined AI technology, themed creativity, and live merchandise printing, creating a standout activation at the event.
Bring the Magic to Your Event Today!
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