Janus Henderson AI Tote Bag Experience
Client: Janus Henderson Investors
Event: Patrimonia
Location: Lyon, France
Experience: AI Photo & Live Tote Bag Printing
The Challenge
At the Patrimonia conference in Lyon, Janus Henderson wanted a creative way to attract delegates to their stand and create a memorable brand experience. The activation needed to stand out in a busy exhibition environment while providing guests with something unique they could take away from the event.
Our Solution
We designed an AI-powered photo experience combined with live merchandise printing.
Delegates visited the stand where we captured their photo and used generative AI technology to transform them into stylised cartoon characters. The artwork included a fun Paris-inspired theme with the Eiffel Tower featured in the background.
Once the AI artwork was generated, the image was printed live onto premium tote bags, creating a personalised piece of merchandise for each participant.
The Experience
The process was quick, interactive, and highly engaging for attendees.
Participants:
• Had their photo captured at the stand
• Received a personalised AI-generated cartoon portrait
• Saw their design printed live onto a tote bag
• Took home a unique branded item from the event
Watching the tote bags being printed live added an extra level of excitement and attracted additional visitors to the stand.
The Result
The activation ran over two days and generated strong engagement throughout the conference.
Key results included:
• Over 400 personalised tote bags printed
• Continuous foot traffic and engagement at the stand
• GDPR-compliant data capture from participants
• Valuable marketing data delivered to the client for follow-up campaigns
The experience successfully combined creative AI technology, personalised merchandise, and data capture, making the stand one of the most engaging at the event.
Bring the Magic to Your Event Today!
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